Lie 1: “If the product is good, it will sell itself”

  • Reality: Even a great product needs marketing, customer outreach, and trust-building.

  • Example: I spent months perfecting a service but got very few clients until I actively networked and shared case studies.

Lesson: Focus on both product quality and visibility from day one.

Lie 2: “You need to start big to succeed”

  • Reality: Starting small allows you to test ideas, refine processes, and manage costs.

  • Example: My first product launch was minimal, but I learned faster and avoided huge upfront losses.

Lesson: Launch, test, iterate – don’t wait for perfection.

Lie 3: “The economy will always favor your business”

  • Reality: Macro indicators can look positive, but demand in your niche or region may fluctuate.

  • Example: During a seemingly good economic period, client inquiries were slow, and competitors were aggressive with pricing.

Lesson: Always track local market conditions and adapt quickly.

Key Takeaways

  • Combine product quality with marketing and outreach.

  • Start lean, learn fast, and iterate.

  • Keep a close eye on market demand and competition.

Starting a business is a learning journey. Recognizing these myths early can save time, money, and stress.